Post by account_disabled on Feb 15, 2024 1:28:06 GMT -5
online marketing operations, big brands still think about online marketing with traditional media advertising thinking. How many touches can I get, how many conversions can I bring, how can I lead to offline channels or connections. Big brands do not focus on consumers, but regard the Internet as another mass media channel. They surround you through a large number of banners, FB, IG, and YT advertising, allowing you to build Cognition. When it comes to the selection and use
of KOLs, the choice of KOLs is mostly based on their traffic and interaction popularity. Overall, the core thinking is still based on brand. But it is also because my channels are wide enough. As long as you can see Spain Phone Number List me and remember me when you have needs, the advertising work will be completed. It is no different from the previous model, except that the channel is changed from television to online channels. advertise However, I personally don’t think this kind of thinking is bad, it’s just that the direction of data application is different. The biggest difference between online channels and television or traditional media in the past is that the footprint
can be grasped and the results are easier to calculate. we should focus more on which issues can resonate, what kind of media investment methods can achieve sufficient visibility, what kind of guidance methods can reduce the friction of e-commerce purchases, and find ways to have a broad budget and The best balance point of essence. There’s no need to dwell too much on consumer behavior or personalized data. Without changing the business model, where do you go after you have the data about your consumers Returning to the topic of owning consumer data, we have compiled and summarized most of the discussions, articles and speeches on "digital transformation". Its core value is that it originally started from "brand" but changed from starting from "customer".