Post by account_disabled on Feb 15, 2024 2:03:19 GMT -5
Ogilvy Viewpoint As "Martech" gradually matures. the changes it will bring to marketers The word Martech combines "Marketing" and "Technology". The use of technology to optimize marketing strategies has become an essential skill for marketers in the digital era. When traditional data analysis manpower. how can the new generation of marketers find more data application possibilities without being eliminated by AI Digital Marketing-Martech-Data Image source: Shutterstock arts Ogilvy
Viewpoint Ogilvy Viewpoint Release time: 2020-03-20 2380 viewing count Martech is applied to the actual marketing market. As the dividends of digital advertising disappear. heroes from all walks of life are gradually Costa Rica Phone Number List moving towards "high-quality user experience" and "marketing automation" in digital development. Under these two trends. when the 5G era arrives. data storage capabilities improve and transmission speeds accelerate. the use of "data" has become one of the indispensable
skills for the new generation of marketers. According to statistics from chiefmartec. an American marketing technology website. compared with the rise of digital
marketing in 2011. there were only about 150 companies providing Martech-related solutions. In the past eight years. there have been more than 7.000 Martech-related companies in 2019. It can be seen that Martech's position in the market has gradually received more attention. and its output value has also increased accordingly. No matter in technology or in different fields. the ways to solve customers' problems are also more diverse. In the past. whether it was crawler technology or consumer prospecting. it was necessary to find qualified technical personnel to assist. try various possibilities bit by bit. and find feasible methods to implement them through countless experiments. After the data comes out. it still takes a certain amount of time to interpret and analyze the data. with manual work and AI technology accounting for half each before it can be applied. From development to final output. it is not only laborious but also requires a lot of time to achieve results. However. due to the maturity of technology in recent years. projects that used to