Post by account_disabled on Feb 15, 2024 2:22:45 GMT -5
Viewpoint Ogilvy Viewpoint Release time: 2020-03-13 3330 viewing count The well-known information technology research consulting firm Gartner releases the "Technology Hype Cycle" (Gartner Hype Cycle) every year. timeline and maturity of new technologies. and can be used as a basis for judgment on investment and adoption. The technology maturity curve divides the development of new technologies into five stages: Innovation Trigger (Innovation Trigger) Peak of Inflated
Expectations Trough of Disillusionment Slope of Enlightenment Plateau of Productivity These five stages of evolution are based on market and industry experts’ expectations for technology implementation and anchor the Luxembourg Phone Number List current position of various technologies. For example. the "expansion period of overly high expectations" means that the market is full of unlimited imagination for the technology at this stage and has high investment value; the "trough period of bubble bursting" means
that the market's illusions about technology have come to an end. but it is usually also a time when technology is repositioned and found. A period of opportunity for business models. In addition. supplemented by Gu Neng's prediction and determination of technology landing time. it is possible to accurately inventory which new technologies are worth using. Which three major marketing technologies are worth looking forward to In the "Hype Cycle for Digital Marketing and Advertising" analysis report released in 2019. Gu Neng pointed out that the marketing department continues to increase the use